Samsung Internet launches on PC with Galaxy AI integration

Samsung Internet is launching on PC for the first time as a beta program starting October 30, initially available for Windows 10 and Windows 11 users in the US and Korea. The desktop browser aims to create seamless continuity between Samsung’s mobile and PC platforms while challenging established players like Chrome and Edge with built-in Galaxy AI features.

What you should know: Samsung Internet for PC represents the company’s first foray into desktop browsing after years of mobile-only availability.
• The beta program opens October 30 for Windows 10 (version 1809 or later) and Windows 11 users in the US and Korea, with broader expansion planned.
• The browser offers full synchronization of bookmarks, browsing history, and Samsung Pass password manager data between mobile and desktop versions.
• Previously, Samsung Internet mobile users needed a Chrome extension to sync bookmarks with their Windows PCs.

The big picture: Samsung is positioning itself to compete directly with tech giants Apple and Google, who already offer integrated browser ecosystems across their devices.
• The move could strengthen Samsung’s Galaxy Book laptop ecosystem by creating tighter integration with Galaxy phones.
• Samsung is targeting the growing AI browser space, where Microsoft Edge and Google Chrome have established AI features, and OpenAI recently launched its ChatGPT Atlas browser.

Key features: Samsung Internet for PC includes several distinctive capabilities that differentiate it from mainstream browsers.
• Galaxy AI integration includes Browsing Assist, which can summarize and translate web content directly within the browser.
• A Privacy Dashboard provides real-time web security insights, with anti-tracking features enabled by default.
• The browser maintains Samsung Internet’s mobile signature features, including customizable homepages and password-protected tabs for enhanced privacy.

Why this matters: Samsung’s entry into desktop browsing could reshape the competitive landscape by offering users a genuine alternative to Chrome and Edge.
• The move addresses a significant gap in Samsung’s ecosystem, as competitors Apple and Google already provide seamless browser experiences across their mobile and desktop platforms.
• With AI becoming a key differentiator in browser competition, Samsung’s Galaxy AI integration could attract users seeking advanced browsing capabilities beyond traditional offerings.