Norton’s Neo browser deploys AI to combat tab overload

Norton’s entry into the AI browser space with Neo represents a significant shift for the established cybersecurity company, expanding its digital footprint beyond traditional security software. This AI-native browser aims to differentiate itself in an increasingly crowded market by combining Norton’s security expertise with AI-powered features designed to streamline web browsing through personalized assistance and tab management, potentially reshaping how users interact with online content.

The big picture: Norton has launched Neo, an “AI-native browser” featuring a personal assistant that adapts to user preferences and includes tabless browsing to reduce digital clutter.

• The browser promises to deliver “answers instantly, not endless links” and automatically organizes content based on user behavior.
• Norton emphasizes that Neo maintains the security features of its existing Norton Private Browser while adding AI capabilities.

Key features: Neo’s AI assistant is designed to learn user preferences and deliver relevant content proactively.

• The browser includes a tabless browsing system that automatically collapses tabs “to reduce overload,” though specifics on how this works haven’t been demonstrated.
• Neo supports “most” Chrome extensions and allows users to import bookmarks, passwords, and browsing history from Chrome, Firefox, or Edge.

Privacy considerations: Norton claims it won’t use customer data to train its AI systems, addressing a common concern with AI-powered tools.

• AI features requiring content analysis, such as summarizations or reminders, are processed either locally or securely in the cloud with user permission.
• The browser includes built-in ad and tracker blocking capabilities, continuing Norton’s focus on privacy protection.

Availability and pricing: An early version of Neo is now available for free to U.S. users on Windows and macOS, with iOS support coming soon.

• Norton is using this early access period to gather user feedback and shape future development.
• While currently free, Norton indicates it may introduce “optional premium features” in the future, suggesting a potential freemium model.