Meta’s AI demo failures blamed on self-inflicted DDoS wound

Meta faced multiple high-profile AI demo failures at its Connect conference, with the company’s CTO later attributing the incidents to an accidental distributed denial-of-service (DDoS) attack and an obscure software bug. The failures highlighted the challenges facing live AI technology demonstrations and raised questions about the readiness of Meta’s smart glasses technology for widespread deployment.

What happened: Two major demos malfunctioned during Meta’s showcase of its Ray-Ban Meta smart glasses with Live AI capabilities.

• During the first demo, an Instagram influencer attempting to get cooking help from the AI assistant experienced multiple failures, with the AI incorrectly assessing his progress and failing to respond to interruptions.
• CEO Mark Zuckerberg’s demonstration of the neural band wristband technology failed repeatedly when he couldn’t answer incoming WhatsApp calls using finger gestures, despite five attempts.

The technical explanation: Meta CTO Andrew “Boz” Bosworth blamed the failures on an unexpected system overload and a rare bug.

• “When the chef said, ‘Hey Meta, start Live AI’, it started every single Ray-Ban Meta’s Live AI in the building, and there were a lot of people in that building,” Bosworth explained on Instagram Stories.
• The company had routed Live AI traffic to development servers but failed to account for all devices in the venue, essentially launching an accidental DDoS attack against their own systems.
• The call-answering issue resulted from the display going to sleep at the exact moment a notification arrived, preventing the answer tool from appearing even after the display was reactivated.

In plain English: A DDoS (distributed denial-of-service) attack is like hundreds of people trying to enter a store through one door at the same time—it creates a jam that prevents anyone from getting through. Meta accidentally created this situation when every pair of smart glasses in the building activated simultaneously, overwhelming their servers with requests.

What critics are saying: The technical explanations sparked skepticism about Meta’s infrastructure capabilities.

• “How can 10’s of devices DDOS META’s servers?” one X user questioned.
• Another critic called it “the wildest excuse I’ve ever heard” that maybe 100 devices could accidentally overwhelm Meta’s servers.

Bosworth’s response: The CTO remained confident in the underlying technology despite the public failures.

• “Obviously, I don’t love [the demo fails], but I know the product works. I know it has the goods, so it really was just a demo fail and not a product failure,” he said.
• He noted that the call notification bug had never occurred before and has since been fixed.

The broader context: The failures occurred during Meta’s demonstration of ambitious new technologies that face inherent challenges.

• Zuckerberg had warned before the demos that the company is still working through “major technology challenges” with Live AI, particularly regarding all-day availability.
• The Live AI feature is currently limited to one or two hours of use at a time.
• The neural band represents what Zuckerberg called a “huge scientific leap” designed to replace keyboards and mice for smart glasses control.