How Napkin’s agency of AI agents is changing the way professionals design graphics

Napkin AI is a specialized graphic design platform that leverages multiple AI agents to transform text inputs into customized graphics within seconds. The company’s approach differs from both traditional design tools and pure AI image generators by using a system of specialized AI agents to replicate the functions of a complete design agency.

Core Technology and Functionality: Napkin AI’s platform operates through a sophisticated system of four specialized AI sub-agents working in concert to deliver comprehensive design solutions.

• The platform’s text agent suggests and refines copy for designs, while the layout agent determines optimal visual arrangements
• An icon/illustration agent sources or generates matching visual elements, complemented by a style agent that handles color schemes and design customization
• The system delivers graphic options within 5 seconds of receiving a text prompt, prioritizing speed and usability

Market Traction and Growth: The platform has demonstrated significant market appeal, particularly among non-expert users seeking professional-quality presentation graphics.

• Current user base stands at 2 million beta users, with a 100% growth rate in the past six weeks
• Strong user retention metrics indicate product-market fit and sustainable growth potential
• The platform’s focus on specific user needs, particularly in presentation design, has helped drive adoption

Company Background and Structure: The startup maintains a lean and efficient operational model while securing substantial initial funding.

• Founded by Pramod Sharma and Jerome Scholler, who assembled a remote team of 12 professionals
• Successfully raised a $10 million seed round in August 2025
• Company structure emphasizes quality and usability over feature complexity

Strategic Positioning: Napkin AI’s specialized approach and rapid growth trajectory make it an attractive player in the evolving AI design space.

• The platform represents a “third way” approach between traditional design tools and pure AI image generators
• Its focused use of multiple specialized AI agents differentiates it from competitors using large diffusion models
• The company’s success has positioned it as a potential acquisition target as larger tech companies expand their generative AI capabilities

Future Market Dynamics: The specialized agent approach and strong market validation suggest Napkin AI could reshape expectations for AI-assisted design tools, though the company may face increased competition as larger players develop similar capabilities.