Google unfurls Gemini Enterprise to compete in business AI market

Google has launched Gemini Enterprise, a new AI platform designed specifically for business customers, as the tech giant intensifies its push to capture more corporate clients in the competitive enterprise AI market. The platform enables employees to interact conversationally with their company’s data, documents, and applications using Google’s most advanced AI models, positioning the company to compete directly with Microsoft, OpenAI, and Anthropic in the lucrative business AI sector.

What you should know: Gemini Enterprise offers both pre-built AI agents and tools for companies to create custom solutions tailored to their specific needs.

• The platform provides pre-built Google AI agents designed to handle tasks like deep research and data insights.
• Companies can also build and deploy their own custom AI agents using the platform’s development tools.
• The offering builds on Google’s existing Workspace platform, which already incorporates AI features powered by Gemini.

Who’s already signed up: Google has secured notable early customers across diverse industries, signaling strong initial market interest.

• Apparel retailer Gap has adopted the platform for its business operations.
• Design software company Figma is using Gemini Enterprise to enhance its workflows.
• Buy-now-pay-later lender Klarna has also signed on as a customer.

The big picture: Major tech companies are racing to dominate the enterprise AI market as businesses seek to boost returns on their AI investments.

• Microsoft, ChatGPT maker OpenAI, and AI startup Anthropic have all prioritized enterprise products as a key growth strategy.
• The competitive landscape reflects the significant revenue potential in helping businesses integrate AI into their operations.
• Google’s entry with Gemini Enterprise represents a direct challenge to existing players in this rapidly expanding market segment.