Fujifilm X-T30 III adds AI tracking and 6.2K video for $999

Fujifilm has announced the X-T30 III, the third iteration of its entry-level interchangeable lens camera, featuring a new Film Simulation dial and upgraded video capabilities powered by the X-Processor 5. The camera represents a modest but meaningful evolution of the X-T30 line, introducing AI-powered subject tracking and enhanced video recording while maintaining the $999.95 price point that keeps it accessible to enthusiast photographers.

What you should know: The X-T30 III carries forward the 26.1-megapixel X-Trans CMOS 4 sensor from its predecessor but gains significant functionality through Fujifilm’s latest processor.

• The most visible change is a new Film Simulation dial replacing the previous mode dial, offering quick access to 20 different film looks plus three custom positions.
• Video capabilities have been substantially upgraded, now supporting 10-bit 6.2K footage at 30fps, 4K at up to 60fps, and 1080p slow-motion at 240fps.
• AI-powered subject detection can now track people, animals, birds, cars, trains, insects, airplanes, and drones with improved autofocus performance.

Key limitations: Despite the upgrades, Fujifilm has maintained certain entry-level constraints to differentiate the X-T30 III from higher-end models.

• The camera still lacks in-body image stabilization (which reduces camera shake for sharper photos), a feature reserved for the more expensive $1,399 X-T50.
• Still photography remains the primary focus, with electronic shutter speeds maxing out at 20fps, unchanged from previous generations.
• Battery life has improved to 425 shots in Economy Mode, though this comes with reduced autofocus performance and LCD display functionality.

Pricing and availability: The X-T30 III will be available for preorder starting at $999.95 without a lens, representing a $100 increase over the X-T30 II’s original $900 launch price.

• Three color options are available: all black, black and silver, and black and charcoal silver.
• A kit version including Fujifilm’s new XC 13-33mm f/3.5-5.6 OIS lens will cost $1,149.95 and arrive in mid-December 2025.
• The camera is expected to ship in November 2025 and is currently available for preorder from retailers like B&H.

The big picture: Fujifilm continues its strategy of incremental improvements rather than revolutionary changes, focusing on features that matter most to its target audience of enthusiast photographers and content creators who want film-inspired aesthetics without the premium price of professional models.