Canadian enterprises use genAI to tackle labor shortages while boosting productivity

Canadian enterprises are turning to generative AI to address labor shortages and rising digital demands by transforming content management systems into intelligent information ecosystems. OpenText, a Canadian enterprise software company, is leading this transformation by embedding AI directly into the content layer, allowing organizations to unlock productivity gains while maintaining data sovereignty and regulatory compliance.

What you should know: Research shows that AI is enhancing rather than replacing human workers, with significant productivity benefits already being realized.

• According to Foundry research, 76% of IT and business leaders believe genAI will enhance existing roles, while 68% expect it to create entirely new positions.
• Only 24% of leaders see AI as a job eliminator, contradicting fears about widespread displacement.
• Organizations using genAI in advanced ways are saving an average of 2.9 hours per employee per day, seeing 23% cost reductions, and reporting 30% productivity increases.

How it works: Modern content management systems are evolving from passive repositories into intelligent ecosystems that actively support business operations.

• GenAI extracts insights, generates summaries, automates document creation, and tailors content to different audiences.
• The technology integrates directly into existing workflows rather than requiring separate platforms.
• OpenText embeds genAI at the information layer, allowing customers to maintain control over data sovereignty, auditability, and compliance.

Current adoption trends: Canadian enterprises are rapidly integrating AI into their content workflows with measurable results.

• 81% of enterprises are already integrating genAI into their content workflows.
• Top reported benefits include better collaboration (42%), faster content creation (32%), and improved customer experiences (34%).
• Government, healthcare, and financial services sectors are seeing faster response times, more accurate information delivery, and stronger citizen and client engagement.

What they’re saying: Industry leaders emphasize the pragmatic approach Canadian organizations are taking toward AI adoption.

• “Canadian innovation is pragmatic,” says Peter Theocharis, president of sales at OpenText Canada. “It’s about enabling people to thrive with the right tools.”
• “Our approach embeds genAI directly into the information layer,” Theocharis explains. “That allows our customers to unlock value while maintaining data sovereignty, auditability, and control.”

Why this matters: This approach addresses critical business challenges while maintaining the security and compliance standards essential for Canadian enterprises, particularly in regulated sectors like healthcare, government, and financial services.