Apple expanded its partnership with OpenAI and introduced several AI-powered features during its Worldwide Developers Conference, though significant improvements to Siri remain on the distant horizon. The announcements signal Apple’s continued effort to catch up in the AI race, building on the ChatGPT integration first introduced last year that now underpins many capabilities coming to iOS 26, iPadOS 26, macOS 26, and visionOS 26 this fall.
What you should know: Apple’s AI strategy continues to rely heavily on external partnerships rather than purely in-house development.
The big picture: Apple appears to be following Google’s playbook by gradually integrating AI capabilities across its ecosystem while managing user expectations about timeline and scope.
Why this matters: Apple’s cautious but steady AI integration reflects the company’s broader strategy of being a fast follower rather than a first mover in emerging technologies.