Apple to add Google Gemini and other AI models to Siri

Apple CEO Tim Cook confirmed the company plans to integrate additional third-party AI models into Apple Intelligence beyond ChatGPT, which is already embedded in Siri. Cook stated “our intention is to integrate with more people over time” during a CNBC interview, with Google Gemini integration reportedly in development and Anthropic partnership rumors circulating.

What you should know: Apple is expanding its AI ecosystem through strategic partnerships rather than relying solely on proprietary models.

• The company has already integrated OpenAI’s ChatGPT into Siri, marking its first major third-party AI collaboration.
• Google Gemini integration is currently in development, with Google CEO Sundar Pichai confirming last year that his company is working on iPhone support.
• Rumors suggest Apple may also partner with Anthropic, another AI company, to further diversify its AI offerings.

The big picture: Apple’s multi-partner approach reflects a broader industry trend toward AI model diversity and strategic collaboration.

• Apple software SVP Craig Federighi previously indicated the company would explore “integrations with different models like Google Gemini in the future.”
• A recent Bloomberg report suggested Apple could partner with Google specifically to build an AI-powered search tool for Siri.
• Cook noted in July that Apple remains “open” to AI acquisitions as part of its broader strategy.

Why this matters: The announcement comes as Apple posted record Q4 earnings of $102.5 billion, representing an 8% year-over-year increase, demonstrating strong financial positioning to pursue AI partnerships.

• iPhone revenue reached $49.03 billion, though the recently launched iPhone 17 lineup likely contributed only a small portion to overall sales.
• Apple’s services division grew to $28.8 billion in revenue, providing a robust platform for AI feature integration.
• Mac revenue hit $8.72 billion while iPad revenue reached $6.95 billion, expanding the potential user base for AI features.

What’s coming next: Cook confirmed Apple is “making good progress” on an AI-upgraded Siri scheduled for release next year.

• The enhanced Siri will leverage these third-party AI integrations across Apple’s device ecosystem.
• Apple recently released upgraded iPad Pro, MacBook Pro, and Vision Pro models with M5 processors, positioning hardware for advanced AI capabilities.
• Rumors indicate a budget-friendly iPhone 17e model may launch next year, potentially expanding AI feature accessibility.