Bluumly AI cuts small business marketing time from 10 hours to 30 minutes

Bluumly has launched the public beta of its AI-powered marketing platform designed specifically for micro and small businesses, following a private beta that began in April. The platform aims to automate digital marketing campaigns for the 32 million small business owners in the U.S. who struggle with limited time and resources, reducing weekly marketing tasks from 5-10 hours to just 30 minutes per month.

What you should know: Bluumly’s AI generates fully designed, brand-consistent campaigns across multiple social media platforms after users simply describe their marketing goals.

• The platform supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest with smart scheduling to determine optimal post timing.
• Campaigns are continuously refined based on performance data, eliminating the need for manual optimization.
• Users can access the platform through a free “Essentials” plan or upgrade to the “Pro” plan for $29.99 per month for advanced features and multi-platform support.

Why this matters: Traditional marketing tools have largely ignored small businesses, assuming they have dedicated teams or unlimited time to manage complex campaigns.

• Small businesses with fewer than 10 employees generate over $1.3 trillion annually, representing a massive underserved market segment.
• The platform addresses a critical gap where existing solutions are too complex or expensive for micro-businesses to implement effectively.

Early results: Internal data from Bluumly shows significant performance improvements for users across key metrics.

• Users report 90% time savings compared to manual marketing work.
• AI-optimized content generates a 42% increase in engagement rates.
• Users directly attribute new customer acquisition and increased revenue to Bluumly campaigns.

What they’re saying: CEO Rick Gruenhagen, a former Navy pilot and technology executive, emphasized the platform’s targeted approach to an overlooked market.

• “Traditional marketing tools assume you have a dedicated team or unlimited time,” Gruenhagen said. “Small businesses have been abandoned by an industry that should be serving them.”
• “We’re not trying to be everything to everyone. We’re laser-focused on making marketing effortless for the small businesses that have been ignored by existing solutions.”

Recognition and expansion: Bluumly was recently selected as one of only 10 startups featured in the MIT CIO Symposium Innovation Showcase for its focus on underserved small businesses.

• The platform is now available nationwide after completing its private beta phase.
• The company plans to expand its AI capabilities beyond marketing automation in the coming months.