All the major announcements from Samsung’s Unpacked 2025

Samsung kicked off 2025 with its highly anticipated Unpacked event, unveiling a comprehensive refresh of its flagship smartphone lineup along with ambitious AI innovations. The Korean tech giant introduced the Galaxy S25 series, featuring the standard S25, S25+, and S25 Ultra models, alongside a surprise preview of the upcoming Galaxy S25 Edge. While maintaining familiar design elements, Samsung has doubled down on artificial intelligence integration through its expanded Galaxy AI suite, introduced more powerful Snapdragon 8 Elite processors, and made notable improvements to its camera systems. Let’s dive into the key announcements that dominated this year’s showcase.

1. Samsung Galaxy S25 and S25+ Features:

• Design: Both models feature a sleeker profile with reduced thickness and weight
• Color Options: Standard models come in Icyblue, Navy, Mint, and Silver Shadow, with additional exclusive colors available through online channels
• Processing Power: Equipped with the Qualcomm Snapdragon 8 Elite for Galaxy chipset, delivering enhanced performance
• Display and Core Specs: Maintains identical screen dimensions, battery capacity, and camera configurations as previous generation
• Enhanced Software: Introduces 10-bit HDR recording capability and Galaxy Virtual Aperture
• Price Points: Base S25 model starts at $799, with S25+ beginning at $999

2. Samsung Galaxy S25 Ultra Specifications:

• Design Evolution: Features softer rounded edges with a more compact and lightweight form factor compared to S24 Ultra
• Display Protection: Incorporates new Corning Gorilla Armor 2 for improved scratch and impact resistance
• Screen: 6.9-inch AMOLED display
• Camera Improvements: Enhanced 50MP ultrawide sensor, with other camera components matching S24 Ultra specifications
• Color Selection: Available in various Titanium finishes
• Configuration and Pricing: Base model starts at $1,299, featuring 256GB storage and 12GB RAM

3. Artificial Intelligence Enhancements:

• Software Integration: Updated One UI 7 interface with expanded Galaxy AI capabilities
• New Features:
  • AI Select for contextual screen actions
  • Enhanced Circle to Search functionality
  • Cross-application natural language commands
  • AI-powered photo and settings search
  • Personal Data Engine for customization
  • Now Brief predictive suggestions
  • Audio manipulation tools for video content
  • Advanced Generative Edit capabilities

4. Samsung Galaxy S25 Edge Preview:

• Form Factor: Ultra-thin design featuring dual camera system
• Release Timeline: Planned for release in early-to-mid 2025
• Pricing Strategy: Expected to be positioned below the S25 Ultra’s $1,299 price point